About Roodepoort Record

The official establishment of the Roodepoort Record in 1978 was, in effect, the start of what ultimately became the West Rand branch of Caxton Community Newspapers.

The Roodepoort Record had the distinction of being the first generic Caxton newspaper under new proprietors Messrs Terry Moolman and Noel Coburn to appoint a full time editor (Cliff Buchler) resident in the area. It operated with a staff of two (the editor and space salesperson, Marilyn Norton) from the Afmed offices in Albertskroon (to the north west of Johannesburg) and was published twice monthly.

The Record’s phenomenal growth coincided with that of the three municipalities (Maraisburg, Florida an Roodepoort) that represented the Roodepoort area. So much so that Roodepoort was declared a city and the Record became a weekly newspaper (after one year). A classified section was established as soon as this happened.

It soon became evident that the Record had to operate from the region it represented and the editor was instructed to find “reasonably priced offices” in Roodepoort. He found a suite of five offices in a building belonging to Volkskas for the princely sum of R144 per month. Extra editorial and sales staff were taken on. During this time at least three newspaper groups tried to get a foothold in the area but, because of the Record’s strength and dedication, they soon vanished from other scene. During the second year of the Record’s existence, Messrs Moolman and Coburn spread their wings by purchasing the Randfontein Herald and Krugersdorp News. Once these fledglings became true Caxton papers, the West Rand branch proper was established at Witpoortjie. The opening was done by the then Minister of Finance, Barend du Plessis (MP for Florida). Krugersdorp and Randfontein took on bureau status.
Cnr Generaal Pienaar
and Ham street
Witpoortjie
Roodepoort
Tel: 011 955 1130

Classifieds
Tel: 087-285-0575
Email: classadwest@caxton.co.za

The Team


Veronica Nel
DEBTORS AND ADMINISTRATION CLERK
Yolande Rademeyer
ADVERTISING SALES CONSULTANT
Adele Bloem
JOURNALIST
Michelle Swart
DIGITAL ASSISTANT
Michelle van Rooyen
AUTODEALER SALES REPRESENTATIVE
Beryl Kirsten
SUB-EDITOR
Wendy Erasmus
PROPERTY WEEK SALES REPRESENTATIVE
Amelia Ngobo
CHIEF CLEANER
Tana Arp
ADVERTISING SALES REPRESENTATIVE
Poppy Gcoyi
RECEPTIONIST
Johan Niemand
IT TECHNICIAN
Adele Long
DEBTORS CLERK
Elize Greyling
BOOKING CLERK
Santie Knoesen
ADVERTISING SALES REPRESENTATIVE
Lola Bester
NEWSPAPER PLANNER
Sonwabile Antonie
JOURNALIST
Riaan van Zyl
JOURNALIST
Michael van der Walt
GRAPHIC DESIGNER
Craig Michael
GRAPHIC DESIGNER/ DIGITAL DESK
Minette Marais
GRAPHIC DESIGNER
Geraldine Scott
GRAPHIC DESIGNER
Sue Bruwer
GRAPHIC DESIGNER/ DIGITAL DESK
Lorraine Brown
SUB-EDITOR
Linda Rothman
PERSONAL ASSISTANT
Phillip Opperman
DISTRIBUTION MANAGER
Marita Janse van Vuuren
PRODUCTION MANAGER
Cathy van Heerden
CLASSIFIEDS MANAGER
Sonette Reid
DIGITAL MANAGER
Debbie Pienaar
SALES MANAGER
Jeanette Peach
BUSINESS MANAGER

Classifieds


Odette Gross
GRAPHIC DESIGNER
Matthew Gijzen
GRAPHIC DESIGNER
Tarren Kennedy
CLASSIFIED SALES SUPPORT
Lee Els
CLASSIFIED ACCOUNTS
Sharon Chalmers
CLASSIFIED ACCOUNTS
Sannette van Dyk
CLASSIFIED SALES CONSULTANT
Amanda Lizani
CLASSIFIED SALES CONSULTANT
Mbuso Sokhulu
CLASSIFIED SALES CONSULTANT
Felecia Wessels
CLASSIFIED SALES CONSULTANT
Megan Lennox
CLASSIFIED SALES CONSULTANT
Doreen Taylor
CLASSIFIED SALES CONSULTANT
Tanya Young
CLASSIFIED SALES CONSULTANT
Lianne West
CLASSIFIED SALES CONSULTANT
Samantha Dube
CLASSIFIED SALES CONSULTANT
Cathy van Heerden
CLASSIFIED SALES MANAGER
The Western Telegraph (an original Caxton newspaper that had been put on the back burner) was resuscitated with its own staff and a branch was established in Brixton. Due to a complex readership mix, it was difficult to get an adequate editorial policy. To exacerbate the problem support from the few major retail stores in the region was poor, so it was decided to once again shelve the Telegraph.

In 2003 Cliff Buchler was given the arduous task of starting a new product on the West Rand, giving a voice to the independent community living in the northern areas of Roodepoort, and in January 2004, the Northside Chronicle was launched in tandem with the long-established Roodepoort Record.

Editors:

Cliff Buchler: 1978 – 1993.

Steven van der Merwe: 1994 – 1995

Tammy Davey: February 1995 – 2001.

Cliff Buchler: 2002 – 2003.

Gien Elsas: 2003 – May 2007.

Jacques Coetzee: May 2007 – 2011

Tihan van der Walt: 2011 to Current

Interesting facts about RECORD readers:

  • The RECORD has a readership of 62 per cent.
  • RECORD readers do most of their shopping at Westgate Mall.
  • 55 per cent are female, while 45 percent are male.
  • 49 per cent are Afrikaans.
  • 60 per cent are employed full time.
  • 36% of households fall in the LSM 10 category and 34% LSM 9.
  • 35 per cent of fall into the 35-49 year age category.
  • Average household income is R25 618pm
  • 33% of Purchase Decision makers earn between R25 000 and R50 999pm
* Statistics obtained from Roots Survey 2013.

Distribution

roodepoort_distribution

Areas

  • Bergbron
  • Carenvale
  • Constantia Kloof
  • Creswell Park
  • Delarey
  • Discovery
  • Florida CBD/Lake/Park/Hills/North/View/Glen
  • Floracliffe
  • Georgina
  • Grobler Park
  • Hamberg
  • Helderkruin
  • Honey Hill
  • Horison/Park/View
  • Kloofendal
  • Lindhaven
  • Maraisburg
  • Ontdekkers Park
  • Paarderand
  • Princess
  • Rand Leases
  • Roodekrans
  • Reefhaven
  • Roodepoort CBD / North / West
  • Selwyn
  • Unified
  • Westgate
  • Witpoortjie
  • Whiteridge
  • Wilro Park
  • Quellerina
  • Bulk Drops: Fleurhof
Total distribution: 51 800 - Delivered on Fridays
 

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